It depends on the client database type. I am operating in the worldwide market with a longer product lifespan. Client retention and repetitive business are not super frequent. Demographic scoring is not that important, and we are focusing on behavior. Especially in nurturing campaigns and customer delight stage aspects.
Specific and very delicate industry. Imagine customer satisfaction sustaining, long-term re-awareness, and re-attraction. A lot of automation processes and well-structured SOPs are involved. Plus patience. But clients respect that and tremendously appreciate that long-term relationship.