Here is a snippet from the blog post by Stack Moxie and I had to ask - how many MO Pros have been through this!? 

It is a constant struggle – with trust and professionalism as the cost.  The web team makes updates – they are changing some tag titles to improve SEO results.  They check everything and all the tags are still firing!  Release!  Except the Marketing team uses the folder naming of the website to assign segmentations.  And those segmentation are what gets the lead to the right division’s sales team.

  • Marketing Ops is like – “Web team – we shared our documentation!  Why didn’t read it!  Why didn’t you invite us!”
  • Sales is like “Marketing Ops sucks.  Because we missed a week of leads we are going to miss our month and we no longer trust them.”
  • Web team is like “We tested!  Look at our test grid!  I promise we tested!  We’ve been asking for admin access to Marketo for years and they won’t give it to us!”