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SMS Integrations with MAPs

Does anyone have an integration with a 3rd party SMS provider within their MAP (e.g. Marketo, Hubspot) that they would be willing to give me a quick demo of?

My company Telnyx is considering building an integration with Marketo to allow people to send SMS or do number lookups without having to use webhooks so I would like to do some benchmarking and see how other providers have these integrations set up and how people are using them.

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What fields are most critical to evaluate a prospect/lead?

I'm curious to know which properties on a lead/contact, company (or both) are most critical to your assessment of a prospect...

Do you have custom properties or use standard data like name, company size, email address etc?

I spoke to someone earlier who has some custom properties that then trigger custom lead scoring rules but these properties are typically captured on a BDR call.